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Market Planning

market PlanningMarketing is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a way as to make a profit. The two main elements of this plan are market research to identify and anticipate customer requirements and the planning of an appropriate marketing mix to meet these requirements. Market research involves gathering and recording information about consumers, market, product, and the competition in an organised way. The information is then analysed and used to inform marketing decisions.

We have a rich experience of developing several successful marketing plans for our clients, which were based on good market intelligence and understanding of customers’ needs & behavior. We endeavor to use market intelligence for developing a customized market plan, which meets our clients marketing objectives.


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